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Media consumption in Malaysia a hermeneutics of human behaviour

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Media consumption in Malaysia : a hermeneutics of human behaviour

Autor:   Wilson, Tony  
Ausgabe:   1. publ.
Verlagsort, Verlag, Jahr:   London [u.a.], Routledge, 2015
Umfang: XXIII, 193 S.
Serie/Reihe ; Band:    Routledge contemporary Southeast Asia series ; 70
ISBN:   9780415658805
Schlagwörter:   » mehr Titelangaben

Signatur:   51/MH 30150 W753

 
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Autor: Wilson, Tony   Fragezeichen
Titel: Media consumption in Malaysia
Untertitel: a hermeneutics of human behaviour
Verfasserangabe: Tony Wilson
Ausgabe: 1. publ.
Verlagsort: London [u.a.]
Verlag: Routledge
Jahr: 2015
ISBN: 9780415658805
Umfang: XXIII, 193 S.
Serie/Reihe: Routledge contemporary Southeast Asia series ; 70
Band: 70
Anmerkung: Includes bibliographical references and index
Abstract: "Focuses upon fundamental axioms in audience and consumer, media and marketing studies in the context of Malaysia. This is a country with a multi-cultural nation, and such diversity in culture proves an intricate culture nuance for the understanding of consumption. The work analyses Chinese, Indian, Indigenous, and Malay Malaysian citizen-consumers immersed in their participatory or promotional media. In Part 1, the author provides a clarifying account of core topics in social media studies. For example, what is the process of authoring (and reading) participatory media such as Twitter? How do promotional video on social media sites like YouTube present a brand's identity? Does engaging with social media emancipate? In the second part of the book, these cultural questions are applied to the situation in Malaysia. Theory is elucidated here by exploring audience narratives as consumers and citizens in Internet genres from chat room (e.g. Messenger) to micro-blogging. Setting mall and media visiting side by side as metaphor and mirror of each other enables a behavioural analysis, shaped by the philosophical psychology of understanding of Heidegger's hermeneutics. Recently rebranded as the 'practices perspective' on human activity, this realist model of how we achieve intelligible everyday interaction is closely emulated by other theorists and informs disciplines from business to sociology. Presenting a highly innovative approach to studying the consumption and structuring of media reception and use, this book applies a much more sophisticated variant of phenomenology than is generally invoked in Media Studies, Consumer Studies or related domains"..
Andere Ausgabe: Erscheint auch als
_Anmerkung: Online-Ausgabe
Signatur: 51/MH 30150 W753
...(Norm-)Schlagwort: Malaysia ; Medienkonsum
RVK-Notation (UB PA):
RVK-Notation (UB PA):
Inhaltsverzeichnis: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027805...
Verbund-ID: BV042369121