solr
SolrQueryCompletionProxy
QueryCompletionProxy
Back to results

The language of organizational styling

Catalogue of the UB/SB Passau (1/1)

Save in:
 

The language of organizational styling

Author:   Wee, Lionel  
Edition:   1. publ.
Place of publ. , Publisher, Publ. year:   Cambridge, Cambridge Univ. Press, 2015
Extent: VI, 205 S.
ISBN:   9781107054806
Schlagwörter:   » More title information

Shelfmark:   65/HF 131 W394

 
Book
  • Holdings
    /TouchPoint/statistic.do
    statisticcontext=fullhit&action=holding_tab
  • Get document
    /TouchPoint/statistic.do
    statisticcontext=fullhit&action=availability_tab
  • More title information
    /TouchPoint/statistic.do
    statisticcontext=fullhit&action=availability_tab
Author: Wee, Lionel   Fragezeichen
Title: The language of organizational styling
Author details: Lionel Wee
Edition: 1. publ.
Place of publ. : Cambridge
Publisher: Cambridge Univ. Press
Publ. year: 2015
ISBN: 9781107054806
Extent: VI, 205 S.
Note: Includes bibliographical references and index
Abstract: "The ways in which commercial organizations and service providers 'style' themselves - creating the image they wish to portray to their potential consumers - is a long-established area of research in the fields of sociology and business studies. However language also plays an important role in organizational styling, something which until now has been largely overlooked in the literature. This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves. It discusses in detail a number of case studies and presents an innovative take on the notion of style, as well as bringing together work from linguistics, business studies and sociology. This interdisciplinary book will be of interest to scholars and advanced students in sociolinguistics, and scholars of sociology and business studies"..
Shelfmark: 65/HF 131 W394
...Subject heading: Englisch ; Wirtschaftssprache ; Corporate Design ; Werbesprache
RVK Classification (UB PA):
URL: http://assets.cambridge.org/97811070/54806/cover/9781107054806.jpg
Table of contents: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028098...
Union catalog ID: BV042666387